Case Study
SRA Retail Awards Gala Night 2026
One photo per guest, used four ways. Around 800 of them built the finale on the LED wall.
~800
guest photos in one live mosaic
4
connected photo experiences
7
retail archetype trading cards
The Singapore Retailers Association’s Retail Awards Gala Night brings retail leaders, brand builders, mall operators and tech players into one ballroom, as part of the Singapore Retail Festival.
An awards night celebrates a few winners on stage. SRA wanted the other several hundred guests to feel part of the show. And because the room is really a networking event in formal wear, the photo experience also had to work as an icebreaker.
Capture every guest once, then use that photo everywhere
Capture stations fed a live pipeline that placed each guest photo into a mosaic of the SRA seal, revealed in 4K on the main LED wall at the finale.
Around it, a quiz booth turned guests into collectible trading cards, a roaming booth switched to personalised winner frames as each award was announced, and a receipt printer rang up every portrait as “priceless”.
The Night In Pictures
Seven retail archetypes, from The Chaos Operator to The Retail Visionary, sealed in gold foil packs
The take-home haul: gala prints, personalized trading cards, and the only receipt in retail that totals to priceless
Scan a card and its digital twin bursts open: light rays, a flip, then a slow spin. Microinteractions that made every unboxing worth replaying
Winner frames personalized with each award and name, printed on the spot
Four experiences, one night
Each experience stood on its own. Together they made sure every guest was captured, personalised and included.
Live photo-mosaic wall
01Around 800 guest photos assembling the SRA seal on the LED wall, with a 4K finale reveal
Retail trading card booth
02Five questions, seven archetypes, printed on the spot, sealed in gold foil packs and linked by QR to a digital twin
Roaming awardee booth
03Winner frames with the award title and recipient name, printed as results were announced
Receipt photo booth
04Black-and-white portraits printed as itemised store receipts. Total: priceless
Around 800 guest photos came together on one wall for the finale reveal, and four experiences ran side by side in one ballroom on one night.
We built the mosaic system in about two weeks, and the trading-card booth carried over the lessons from our PMI event.
The formats behind this night:
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