Case Study

iROO Doll-Up Playhouse

A photobooth restyled from first tap to final print for a Singapore Retail Festival pop-up.

custom frame designs

The challenge

iROO, the Taiwanese womenswear label, built the Doll-Up Playhouse for the Singapore Retail Festival finale weekend, run with PI Games as the “Pause & Reconnect” Fun Challenge.

The pop-up needed one moment every visitor took home, and it had to look entirely like iROO.

The solution

Step into the Playhouse

We reskinned a Monadex booth end to end: start screen, frames, filters and delivery, all in the campaign’s pink, polka dots and florals.

Guests picked one of four frames and a filter, then collected an instant print and a QR-linked digital copy. Instead of disappearing into handbags, the prints went up on a wall beneath the iROO letters, signed by the guests.

In Action

Dolled Up, Printed, Pinned

Every visit ended in the hand: instant prints in the campaign's polka-dot frames

The Playhouse wall, where guests pinned and signed their prints beneath the iROO letters

Part of the festival's Pause & Reconnect Fun Challenge, run with PI Games

What we delivered

One booth, fully rebranded

Capture, software and print, with every screen and surface restyled to the Doll-Up Playhouse identity.

Brand-custom interface

Every on-screen step reskinned in iROO’s campaign pink, polka dots and florals

Four frame designs

Florals-and-dots, black, pink and minimal white, each carrying the iROO wordmark

Instant prints and digital copies

Prints in seconds, with a QR code to a downloadable copy

The Playhouse wall

A guest-built gallery of pinned prints beneath the iROO letters

The result

Over the finale weekend the Playhouse wall filled up print by print, signature by signature, and the pop-up looked like iROO from the first tap to the final print.

Formats used

The format behind this pop-up:

Print Photobooth

Tell us what you're planning

Buying a booth, hosting one, or building something for an event.

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